The social site includes promotion for the Liberty City Marathon sponsored by fast food joint “Cluckin’ Bell Chicken”, FLEECA and others. There is also an advertisement for a new card game in the club.
Rockstar’s games have always created their own universe and now, it looks like they are taking it to the next level. Rowling could have put Jelly Bellies in her books, but instead, she created Bertie Bott’s Beans, and a ton of other stuff. “The next significant leap occurs on the advertising side. While most games are trying to figure out effective ways to leverage ad revenue by placing products and promotions into games, Rockstar, famous for turning its back on industry practice, chose the Harry Potter route. If you look at their social network – yes they have one – you will start to see some of the licensing opportunities they created. GTA IV trumps the competition again with 14 different multiplayer modes. If you don’t want to go on mission, you can walk, drive or fly around the city with your friends. Think about it like golf without all that fresh air and walking and stuff. This is a valid point and each of the games did ship with a number of multiplayer modes. GTA IV will take a player somewhere between 80 and 100 hours to complete – if they make it. The other games generate sales and justify a shorter single player experience with multiplayer capabilities. The play is infinite because you are playing against your friends – and enemies – thereby making the game new each time you log on. “The scale of the praise is not as great as the scope of the game itself. If you are at all inclined to read about games, you probably heard about last year’s mega hits, Call of Duty 4 and Halo 3. If you play games, you are probably familiar with the critical darling and lesser hit, Bioshock. Each of these games run between 6 and 12 hours to complete, depending on how you play. Today, GTA IV joins The Godfather in the 100 club (The 100 was for the PlayStation 3 version, the Xbox 360 scored slightly lower at 99). This is significant for a lot of reasons. First, GTA IV will have the critical praise of The Godfather, but it will have the box office of Titanic. While the direct relationship is not as unusual as film, it is still somewhat unusual in our business. In terms of the score, to give you a better idea of what a 100 really means, the highest average score for a publisher in 2007 was Nintendo’s 75. The Godfather is the only film with a perfect 100 on Metacritic. “The game business quantifies critical reviews and assigns scores. , which also aggregates reviews for film, television, books, DVDs and music, is the game industry Q rating. The value of the property you are trying sell, as well as the ability to sell at all, is directly related to the Metacritic score of your last title. By every measure, GTA IV is orders of magnitude larger than anything else on the market, including with the critical scores. The fact you are reading this and know what I am talking about is already an indication of the scale. How many of you knew the second largest game on the Playstation, Gran Turismo: Prologue came out a couple weeks ago? “To put it lightly, if the other things made for the PlayStation 3 and Xbox 360 are called ‘games’, we have to come up with a new word for GTA IV. I think the word is ‘platform’.
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